We’re The Gut Foundation, and we think gut health is too important to be boring about. So this May, we put “Anus Beef” on a billboard and asked New Zealand to talk sh*t. Literally.

Here’s the thing. Your gut isn’t just where your lunch goes. It affects your immunity, your mood, your sleep, and your risk of serious disease. And our research shows that most New Zealanders have no idea.

So we’re backing those billboards up with real, practical information about what a healthy gut actually looks like across three simple checks.

Take your gut check below.